The brand's mission is to create products that daily basic users lack. Ondudes features a fresh perspective on the needs of men. The design uses a color scheme that, in addition to being fresh in the shades of green but also clear and modern, was broken with shades of graphite and black. Simplicity and clarity are the main guidelines and main features of the brand, the perception of the products as well as the identity are to be understandable, clean, and simple.

The company began its adventure in customer acquisition with socks, so as to attract customers to their brand, so that it could expand its reach and eventually create a line of cosmetics for men. In addition to preparing a logotype, a symbol was created that can easily be placed on products, packaging, or graphics uploaded to the website or social media.