WEBSITE REDESIGN

MpTech Website Redesign: Enhancing User Experience

The MpTech website redesign aimed to boost customer satisfaction through improved interaction. 
By considering a diverse audience, the project focused on intuitive navigation, attractive design, and personalized content. An expert audit and in-depth customer interviews, including with users aged 75 and older, provided valuable insights.

Key areas for improvement included:

  • Hero Section: More engaging content is needed.

  • Shopping Cart: Streamlined checkout process.

  • News Section: Improved update presentation.

  • Help Section: Easier access to support.

Ambiguous section titles and unclear layouts were also identified. Targeted improvements:

Enhanced product pages

Clearer section titles

Cohesive homepage layout

The redesign resulted in adjustments to these areas, eliminating misleading errors and improving the overall intuitiveness and aesthetics of the site, resulting in increased customer satisfaction.